inserting string with quotes

Hi Guys,
i want to insert a string for example 'abcd'edfg'gg'into a
table in sql server 2000.
but it is not working but giving the error
"not permitted in this context. Only constants,
expressions, or variables allowed here. Column names are
not permitted."
will this require any sp_configue or db_option changes?
pls advice me.Use two single quotes instead of one like: 'abcd''edfg''gg'
Anith